Grounded in Experience Driven by Results
20+
Strategic Engagements Delivered
-
30+ years
of Financial Expertise
-
20+ years
in the GCC Market
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10+ years
in Fraud Examination & Prevention
20+
Strategic Engagements Delivered
Strategic Foresight
Align your vision with robust strategies.

Trusted Expertise
Deep knowledge in risk and financial advisory.

Sustainable Growth
Solutions that drive long-term success.

Business Advisory, Tailored For You
We are a progressive business consulting firm bringing together financial advisory, risk management, fraud prevention, and reporting under one roof.
Backed by seasoned leadership, C-suite expertise, and deep regional experience across the GCC and Middle East, we help you adapt to changing realities, manage risks, and spot exciting new opportunities.
ExploreServices
Power Your Business With Our Expertise
Services
Power Your Business With Our Expertise
Insights


Why We Should Be Your New Business Consultant
Choose Innovethics as your business consulting partner to break barriers and drive change. Let's join forces.
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Navigating Risk in a Remote Work Environment
Remote work is here to stay, but with it come new risks. Data security and employee engagement are two key areas to look at.
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Navigating data privacy in the
UAE and KSA
As data privacy gains importance in the business landscape, we help businesses turn compliance into a strategic advantage.
Read moreSectors
Over 30 Years of Combined Experience at Your Service
Malek Karali Innovethics Founder and Managing Partner
Malek Karali founded Innovethics in 2020 with a vision to bridge financial expertise, ethical governance, and strategic foresight into one trusted advisory platform. Backed by over three decades of experience in C-suite leadership, financial advisory, risk management, and fraud examination, Malek has become a respected authority in advancing resilient and transparent business practices across the GCC.
A Certified Fraud Examiner, Malek is widely regarded for his discretion and depth in managing complex and sensitive corporate investigations. His approach blends analytical rigor with integrity; qualities that have earned him the trust of leading conglomerates, family groups, and government entities.
Under Malek’s leadership, Innovethics has evolved from a boutique consultancy into a regional powerhouse, empowering organizations to detect, prevent, and mitigate financial and operational risks while enabling sustainable growth.
Advisory excellence is not about telling clients what to do; it’s about building trust, navigating complexity together, and turning challenges into opportunities for growth and resilience.

What We Stand For
Vision
Enabling sustainable growth and financial resilience through strategic guidance and trusted expertise.
Mission
To empower organizations with strategic solutions that drive informed decisions, resilience, and growth while mitigating risks
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Excellence
It’s not a goal, it’s a standard
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Integrity
Upholding ethical principles as the foundation of our actions and advice
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Transparency
Fostering trust through open communication and accountability
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Collaboration
Partnering with clients to craft solutions that drive success
Our Advisory Board

Colin Culleton
Colin is the founder and director of Asset Protect Consulting Ltd (APC Ltd), a top loss prevention, investigations and risk management consultancy. He has over 43 years industry experience, with executive roles at leading retailers including Next Plc, JD Sports and Boots.
Colin has successfully led many complex investigations into theft, fraud and false accounting in large businesses. He is an advisory board member for Ten Intelligence and a Non-Executive Director for RISC Associates. He is recognised with multiple industry awards, including the prestigious Retail Fraud awards. He was granted Freedom of the City of London in 2007.
Colin continues to shape industry best practices in security and fraud prevention.

Neil Miller
With over 25 years of global experience in corporate security and investigations, Neil Miller is the CEO and Founder of TenIntelligence, a leading global investigations and intelligence firm specialising in fraud investigations & prevention, due diligence, digital forensics, asset recovery, and data protection.
Under his leadership, TenIntelligence has earned a reputation for delivering meticulous investigative support to organisations worldwide.
A Certified Fraud Examiner (CFE) since 2012, Neil is a respected member of the London Fraud Forum and the United Kingdom Professional Investigators Network.

Bert-Jan Tiemersma
Bert-Jan has built extensive experience in business consultancy, line management, and team leadership. Known for his ability to seamlessly navigate between people, processes, and systems, Bert-Jan brings a broad expertise in project, contract, and account management, as well as operations in aviation, logistics and business services.
Bert-Jan collaborates on international partnerships and delivers comprehensive risk management solutions. His expertise spans operations risk advisory, enterprise risk management (ERM), cybersecurity, crisis management and business continuity planning.
Our Advisory Board
Testimonials
Your Success is Our Greatest Achievement
We sincerely appreciate Innovethics’ outstanding sell-side M&A advisory services. Their expertise, professionalism, and dedication exceeded our expectations. From consultation to closing, they demonstrated a profound understanding of our objectives. Thanks to their efforts, we secured a highly favourable deal.
Founder & CEO,Real Estate Company M&A Transaction
I want to express our sincere appreciation for Innovethics’ invaluable assistance in identifying and analysing financial risks within our portfolio. Their financial expertise and dedication have greatly enhanced our risk management efforts. Thank you for your exceptional services.
Chief Risk Officer,Conglomerate Financial Risk Management
When our organization uncovered a long-running procurement fraud scheme, we were unsure how deeply it had impacted us and how to regain control. Innovethics stepped in with precision and empathy. After a thorough forensic investigation, they helped us to design tighter vendor management controls, automate invoice verification processes, and train our staff to prevent future risks. Innovethics transformed a crisis into a lasting improvement.
Chief Financial Officer,Multinational Trading Company Fraud Examination & Prevention
Before partnering with Innovethics, we struggled to identify and prioritize the risks that threatened our long-term objectives. Their team brought clarity and structure with a comprehensive Enterprise Risk Management framework tailored to our industry. Today, we make decisions with greater confidence, knowing we have the foresight and tools to navigate uncertainty as well as unlock new opportunities for growth.
Chief Executive Officer,Regional Energy Group Enterprise Risk Management
A sudden supply chain disruption tested our organization’s ability to operate under pressure. Thanks to Innovethics, we were ready. Their Business Continuity Planning solutions gave us a clear roadmap to respond effectively, protect critical operations, and recover quickly. When the disruption hit, downtime was minimal, and stakeholders were reassured by our ability to maintain service.
Chief Operating Officer,International Logistics Provider Business Continuity Planning (BCP)
Testimonials
Your Success is Our Greatest Achievement
Use Cases
A retail chain struggling with low margins and high operational costs

Our Approach
- Analysed the entire supply chain to identify inefficiencies and bottlenecks.
- Negotiated better terms with suppliers, including bulk discounts and extended payment terms.
- Introduced inventory management software to optimize stock levels and reduce wastage.
- Implemented energy-saving measures across retail outlets to cut utility costs.

Outcome
-15%
in operating costs
+10%
profit margins
-20%
inventory holding costs
-12%
energy costs
A family-owned business seeking to expand its market share

Our Approach
- Developed a 5-year strategic financial plan, aligning with the company’s growth objectives.
- Secured $10 million in funding through a combination of equity and debt financing.
- Implemented a performance tracking system to monitor progress against financial goals.
- Provided ongoing financial advisory to adjust strategies based on market conditions.

Outcome
+20%
increase in market share
within 3 years
30%
annual revenue growth achieved
over the 5-year period
Successfully repaid debt ahead
of schedule, improving the
company’s credit standing.
A company with high-interest debt struggling with cash flow issues

Our Approach
- Reviewed existing debt structure and identified opportunities for refinancing.
- Negotiated with lenders to reduce interest rates and extend repayment terms.
- Reallocated capital to higher-return investments, improving overall ROI.
- Implemented a cash flow management system to better forecast and manage liquidity.

Outcome
$500,000
reduction in annual interest expenses
Improved cash flow, allowing for
reinvestment in core business areas
Strengthened balance sheet, leading
to a better credit rating and access
to lower-cost capital
A manufacturing company preparing for private equity investment

Our Approach
- Optimized financial reporting to provide transparency and attract potential investors.
- Streamlined operations to enhance profitability and demonstrate operational efficiency.
- Ensured compliance with all regulatory requirements, minimizing investment risk.
- Developed a compelling pitch to highlight the company’s growth potential.

Outcome
$15 million
secured in private equity investment
40%
increase in valuation by post-investment
due to improved financial performance
Positioned the company for
future growth and
potential exit strategies
A seasonal business experiencing cash flow challenges during off-peak periods

Our Approach
- Developed a cash flow forecasting model to predict and manage liquidity needs throughout the year.
- Secured a line of credit to cover cash flow shortfalls during off-peak seasons.
- Implemented cost control measures during peak periods to build reserves.
- Introduced flexible payment terms with customers to improve cash collection.

Outcome
Improved cash flow
stability, ensuring no disruptions
in operations
25%
less reliance on
short-term borrowing
15%
increase in working capital reserves,
providing a buffer during off-peak periods
A multinational corporation looking to optimize its tax strategy.

Our Approach
- Conducted a global tax review to identify opportunities for tax savings across different jurisdictions.
- Implemented transfer pricing strategies to minimize tax liabilities in high-tax countries.
- Ensured compliance with international tax regulations to avoid penalties.
- Provided ongoing tax advisory to adapt strategies based on changing regulations.

Outcome
10%
reduction in overall tax liability without
increasing risk exposure
Achieved compliance across
all jurisdictions, avoiding
any regulatory fines
Improved after-tax profits,
allowing for greater reinvestment
in the business
Frequently asked questions
- Technology & startups: From early-stage funding to IPO preparation, we help tech companies scale rapidly and manage financial complexities.
- Healthcare & life sciences: We offer tailored financial strategies for mergers, acquisitions, and compliance in this highly regulated industry.
- Manufacturing & industrial: We provide expertise in cost management, financial restructuring, and growth strategies.
- Financial services: We support insurance companies and investment firms with M&A advisory, risk management, and regulatory compliance.
- Retail & consumer goods: We help optimise financial operations, manage cash flow, and navigate market expansions.
- Energy & utilities: We assist with capital structuring, financial forecasting, and managing large-scale projects
- Real estate & construction: We offer financial advisory for project financing, real estate development, and portfolio management.
- Media & entertainment: We provide financial planning, budgeting, and investment strategies.
For small businesses:
- Personalised: We provide tailored advice for your specific challenges and growth objectives.
- Scalable solutions: Whether you need help with cash flow management, securing funding, or setting up financial controls, we offer solutionsthat are right for your current needs.
- Cost-effective strategies: Includes affordable pricing models and targeted services to maximise value while keeping costs manageable.
- Simplified processes: We make complex financial concepts easy to understand.
For large businesses:
- Comprehensive analysis: Considering multiple facets of your business to create robust financial strategies that support long-term growthand stability.
- Advanced financial solutions: Includes complex financial modelling, enterprise risk management, and strategic M&A advisory.
- Dedicated teams: Specialised support in areas like regulatory compliance, tax optimisation, and international finance.
- Scalable implementation: For consistency and alignment with your overall business strategy.
While we’re based in the UAE, we provide services to clients all over the world. From international financial regulations to cross-border transactions, and global market dynamics.
Getting started is simple:
- Contact us: Via our contact form, email, or phone.
- Free initial consultation: Discuss your financial needs, challenges, and goals to see how we can best assist you.
- Proposal and agreement: If you decide to move forward, we’ll provide a detailed proposal and formalise.
- Kick-off meeting: Outline the plan, set timelines, and begin the analysis and strategy development.
Absolutely. We ensure that the strategies we’ve implemented continue to deliver results. This can include regular financial reviews, updates to your financial plan, or on-demand consultations as new challenges or opportunities arise.
This varies depending on the scope and complexity of the project.